Practical Knowledge for Everyday Life

Common sense isn’t something we’re simply born knowing. Much of it comes from experience, observation, mistakes, conversations, and having the opportunity to learn.

The Common Sense Factor® Blog explores practical ideas for everyday life, from understanding your home and helping children build life skills to personal growth, health, family, and the lessons we pick up along the way.

Our goal is simple: make useful knowledge easier to understand, apply, and share.

Because when we know better, we can make better decisions.

Everyone talks about common sense. We teach it.™

Practical Knowledge for Everyday Life

The Follower Trap: Are You Building an Audience or Following Someone Else’s Formula?

The Follower Trap: Are You Building an Audience or Following Someone Else’s Formula?by: Peter A LastPublished on: 10/10/2026

Are you building real reader relationships or copying someone else’s formula? Discover how curiosity can help self-published authors create lasting connections.

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The Follower Trap: Are You Building an Audience or Following Someone Else’s Formula?

How Curiosity Helps Us Learn and Connect

How Curiosity Helps Us Learn and Connectby: Peter A LastPublished on: 08/10/2026

Discover how curiosity can support learning, spark critical thinking and bring people together through questions, quizzes and conversations on Curiosity Spark Factor.

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How Curiosity Helps Us Learn and Connect

Customer Loyalty Begins With Human Connection

Customer Loyalty Begins With Human Connectionby: Peter A LastPublished on: 06/10/2026

What makes you return to a store? Explore how friendly service, simple savings and human connection can build customer loyalty beyond rewards cards and points.

common sense factorCustomer loyaltyHuman connectionCustomer relationshipsPersonal serviceLoyalty programmes
Customer Loyalty Begins With Human Connection

Writing the Book Was the Easy Part: The Marketing Reality of Being an Indie Author

Writing the Book Was the Easy Part: The Marketing Reality of Being an Indie Authorby: Peter A LastPublished on: 28/09/2026

Writing a book is only the beginning. Explore the real marketing challenges indie authors face, from book discovery and social media to advertising, building an audience and finding readers.

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Writing the Book Was the Easy Part: The Marketing Reality of Being an Indie Author

AI Is a Tool. The Human Still Has to Know What to Do With It.

AI Is a Tool. The Human Still Has to Know What to Do With It.by: Peter A LastPublished on: 24/09/2026

AI can produce incredible work or generic content. Learn why research, verification, experience and human judgment are what turn artificial intelligence into a powerful tool.

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AI Is a Tool. The Human Still Has to Know What to Do With It.

Why Educated Homeowners Make Better Customers for Canadian Hardware Retailers

Why Educated Homeowners Make Better Customers for Canadian Hardware Retailersby: Peter A LastPublished on: 31/08/2026

Discover how homeowner education helps Canadian hardware retailers build trust, support safer repair decisions and turn seasonal promotions into planned purchases.

Why Educated Homeowners Make Better Customers for Canadian Hardware Retailers